Dr Pepper Ten: Why NOT for women?

Whenever I go to lunch with other girls, I always feel like I have to pick and choose which calories I actually want to eat in front of them. When I eat with guy friends, bring on the pizza or burgers! So when I heard about a new soda that was not diet (no aspartame=no cancer!) and only 10 calories, I was all about it! But then I saw the commercial.

Dr. Pepper's new product, called Dr. Pepper Ten, has a completely revolutionary campaign-- they are marketing exclusively to men. While that in and of itself is not new, explicitly saying "It's not for women" or "For men only" is.

See for yourself: this is Dr. Pepper's newest commercial for Dr. Pepper Ten.


Source:youtube.com channel: drpeppervideos

According to Nick Harrison of Chicago Business, 40 percent of the people who buy Dr. Pepper Ten have been women. This is because in most families, the primary consumer is the woman.

In addition, I have never heard any guys worrying about their calorie intake, but I guess they must be out there. Harrison makes a good point that beer commercials often do this more tastefully, and I would have to agree. He says, "Women can find the humor in a man not being 'manly.' But the ads don't discourage women from buying the product themselves. And, at the same time, the ads depict Miller Lite as being 'manly.'"

It seems, then, that Dr. Pepper has made a mistake in marketing this only towards men. What happens if women drink it? Will I spontaneously combust? Become infertile, as my fellow blogger Mike suggested when I brought up this story? Will I start gaining testosterone by the sip? This is totally exaggeration, but I'm curious: why would anyone not market something with fewer calories to the women who are always counting them?
 
What do you think? Ladies, would you buy Dr. Pepper Ten? Gentlemen, how worried are you about the amount of calories in your soda? I can't wait to hear your feedback in the comments section below!

--Amanda